Apple gets official with iPad mini; upgrades iPad again
After months of speculation, Apple officially introduced the iPad mini during a media event in San Jose on Tuesday morning.
But Apple's SVP of worldwide marketing Phil Schiller started off with a bit of a surprise when he announced the fourth-generation iPad, which was a bit of a shock considering the last one was introduced earlier this year.
Here are some of the upgrades:
- New LTE chipset that works on more networks worldwide
- Front camera now supports FaceTime with 720p HD video capture
- 2x faster Wi-Fi connectivity
- New cables for SD and USB connectivity
- 10 hours of battery life
- Same configuration/pricing starting points (i.e. starts at 16GB Wi-Fi only for $499, etc.)
But Schiller didn't disappoint, quickly introducing the "thin as a pencil" iPad mini. Here's the rundown on the sized-down iOS tablet thus far:
- 7.9-inch display
- Dual-core A5 processor
- 53 percent lighter than full-sized iPad at 0.68 lbs
- 7.2mm thin and 0.68 pounds light
- 23 percent thinner than 4th-gen iPad
- Same resolution as 1st- and 2nd-gen iPads: 1,024 by 768 pixels
- 802.11a/b/g/n Wi-Fi @ 5.2Ghz
- FaceTime HD front camera
- 5-megapixel iSight rear camera
- Lightning connector
- 10-hour battery life
- Comes in white and "slate black"
- LTE options
Schiller took some time to describe how the iPad mini stacks up against the competition, calling out the direct competitors in the 7-inch tablet market.
Specifically remarking that the iPad mini has 35 percent more display real estate than Google's Nexus 7, Schiller continued that the 7.9-inch mini is 49 percent larger in portrait mode and 67 percent larger in landscape when it comes to browser use.
More to come...
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