Aug 25, 2011

Jan Lokpal Bill: Anna Hazare hooks millions into the cyber space, tops film superstar Shahrukh Khan in Google search results WOW





Jan Lokpal Bill: Anna Hazare hooks millions into the cyber space, tops film superstar Shahrukh Khan in Google search results

Ameya Chumbhale, ET Bureau Aug 22, 2011, 02.12am IST
 
NEW DELHI: Anna Hazare, the diminutive ex-soldier who has rallied people from all walks of life in his fight against corruption, has now stormed the virtual world too, where his fan following on social networking sites is growing by the minute.
Hazare, who began his hunger strike on Friday to demand inclusion of the Prime Minister, judges and top bureaucrats in the planned Lokpal's ambit, is also among the top 10 names searched on Google; and was watched by 40,000 people on YouTube on Friday.
On Independence Day, Anna had over five lakh mentions through status updates and comments across top social networking sites, including Facebook and Twitter in the country. Two days later, the number had shot up to 9 million, according to Vangal Software and Services, a company that analyses trends on social networking sites. On Thursday, while he was still in Delhi's Tihar Jail, the number of posts and updates mentioning him rose to over 12 million.
The Capital and India's Silicon Valley, Bangalore, topped the list of Anna posts on Facebook, Twitter and other similar sites. Delhiites mentioned the 74-year-old in over nine lakh posts, Bangloreans in nearly eight lakh, Mumbaikars in over seven lakh, Gurgaon 4 lakh, and Pune with 2.3 lakh mentions.
Vinita Ananth, CEO of Vangal, said, "In April, Anna was mainly mentioned across social sites in metro cities. But this month we are seeing posts, tweets and status updates supporting Anna's movement from other smaller cities and towns such as Mangalore, Vizag, Warangal and Pune."
Anna was among the top 10 most-searched terms on Google from August 15-18. As per Google Insight, Jan Lokpal Bill, Kiran Bedi and Arvind Kejriwal were also among the top searches. On Friday, Anna logged 1.64 crore Google results while Bollywood superstar Shahrukh Khan trailed at 1.38 crore.
On YouTube, over 40,000 people watched the video shot by Kiran Bedi inside Tihar Jail in which Anna has addressed his supporters. Facebook has 542 fan pages by Anna's name.
Jessi Paul, CEO of a marketing advisory firm, Paul Writer Strategic Services, said: " Social media allows like-minded people to congregate easily and declare a campaign. It's easy and convenient to recruit people for a cause. The traffic also goes up when existing users initiate a discussion or a fan page to promote the cause, something we have seen with the Anna Hazare campaign."

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