LEVEL GREEN – THE CONCEPT OF SUSTAINABILITY ~ Fun

LEVEL GREEN – THE CONCEPT OF SUSTAINABILITY

AUTOSTADT, WOLFSBURG

J. MAYER H. Architects and Art+Com Berlin

Posted by Fabrizio Gallanti - 07.21.2009

Here around we like immersive environments, and finally we have a new one! The LEVEL GREEN exhibition was launched more than one month ago, but for one reason or another it fell out of our radar.
We just received a press release dedicated to this project and a fistful of images (always the same three ones that are already bumping through the blogosphere). Now we wait to receive more material…The layout recalls some other recent projects by J. MAYER H. Architects, in particular the interiors of a dentists’ office in Hamburg, Brauner Wegner Priehn. Coloured MDF, folding ribbons which cross the space, graphic applications which blur the sepration between floors, walls and ceiling are used to modify the perception of the interior ambient, providing an altering stimulation to the users.

level green concept

Personal responsibility in the sustainable use of global resources continues to play an increasingly important role in the life of the average consumer. In this context, the offices of J. MAYER H. Architects and Art+Com Berlin were commissioned to develope a permanent exhibition on the topic sustainability for the Autostadt in Wolfsburg, Germany. The exhibition LEVEL GREEN was opened on the 4th of June 2009 and encompasses approximately 1000 m2, the exhibition renders this highly complex topic tangible, providing for an aesthetic access to information. In so doing, it seeks to unfold the various aspects of the topic while creating an information environment that addresses the visitor on different sensual levels.

As one of the first prominent signs of the growing consciousness for environmentally friendly consumption, the well known PET-sign was taken as a starting point from which the metaphor of the extensively branched web was developed. This originally 2-dimensional sign was extended into the third dimension and through a series of step by step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level.

level green floor plan

The dramaturgy of the exhibition is not determined by a linear approach but one of nonlinear logics, opening the space for a more ambiguous experience. Vertical Elements define different areas within the exhibition without strictly separating them, allowing the visitor’s experience to be carried by the idea of playful discovery.

After a phase of extensive material research, the design was executed by the use of easily processed wood composite sheets (MDF) with varying thickness according to the structural and geometrical demands. The MDF-Material is specially treated to meet the fire rating requirements (B1) necessary for this project. In order to guarantee the structural performance of the construction, all vertical elements were reinforced with a steel structure and bolted to the concrete floor. After various testing, the colour coating was executed with acrylic-based car paint, developed to guarantee high usability while meeting strict environmental regulations. The painting was done by local firms accustomed to high quality standards common in the automobile industry.

level green structure

The concept for the display of information is based two main formats: the object-like display of data and statistics on a more sensational level and touch sensitive surfaces for in-depth explanations on different aspects of the topic. Designed to evoke the visitors initial interest, the first are placed within the exhibition space in the form of data sculptures or sample objects. The latter take on the form of black surfaces for interaction or information carrier and are seamlessly integrated into the vertical elements which define different areas within the space.
Necessary technical installations are also integrated into the design and appear only in the abstract form such as glowing lines or painted covers.

As far as the subject matter is concerned, the exhibition LEVEL GREEN argues for scientific research and the use of latest technological development as necessities for survival in the future. This point of view is represented as an atmospheric environment, in which physical and digital spaces complement each other, creating one common narrative.

Subject to constant re-evaluation based on the latest scientific findings, the term sustainability is characterized by a high degree of complexity. The architectural design of LEVEL GREEN takes the numerous interdependencies of the topic as a starting point and translates this quality into the metaphor of the web. Similar to a continuous organism, the single elements of the exhibition are connected into one homogenous structure that houses all content and technical installations.

Client: Autostadt GmbH, Wolfsburg
Site: Volkswagen GroupForum, 1st Floor, Autostadt, Wolfsburg
Architect: J. MAYER H. Architects, Berlin
Scenography and Mediadesign: Art+Com, Berlin

Photos: Uwe Walter, Berlin

For more information please contact:
J. MAYER H. Architects
Wilko Hoffmann
Public Relations
Direkt: +49 30 644907725
www.jmayerh.de
news@jmayerh.de